The role of pharmaceutical marketing
Chapter 21 The role of pharmaceutical marketing V M. Lawton Introduction This chapter puts pharmaceutical marketing into the context of the complete life-cycle of a medicine. It describes the old…
GENERAL SURGERY
Drug development: Introduction
Chapter 14 Drug development Introduction H P. Rang, R G. Hill Introduction Drug development comprises all the activities involved in transforming a compound from drug candidate (the end-product of the…
Clinical development: present and future
Chapter 17 Clinical development present and future C. Keywood Introduction Clinical development is the art of turning science into medicine. It is the point at which all the data from…
The role of medicinal chemistry in the drug discovery process
Chapter 9 The role of medicinal chemistry in the drug discovery process P. Beswick, A. Naylor Introduction Clinically the unmet need for novel and safe drugs is becoming more significant…
Pharmacology: Its role in drug discovery
Chapter 11 Pharmacology Its role in drug discovery H P. Rang Introduction Pharmacology as an academic discipline, loosely defined as the study of the effects of chemical substances on living…
Choosing the target
Chapter 6 Choosing the target H P. Rang, R G. Hill Introduction: the scope for new drug targets The word ‘target’ in the context of drug discovery has several common…
Clinical imaging in drug development
Chapter 18 Clinical imaging in drug development P M. Matthews Introduction Preclinical and clinical imaging has already made a significant contribution to drug development. Almost 30% of new molecular entities…
Assessing drug safety
Chapter 15 Assessing drug safety H P. Rang, R G. Hill Introduction Since the thalidomide disaster, ensuring that new medicines are safe when used therapeutically has been one of the…
Pharmaceutical development
Chapter 16 Pharmaceutical development T. Lundqvist, S. Bredenberg Introduction Active pharmaceutical ingredients (API) in pharmaceutical products must be formulated to dosage forms suitable for handling, distribution and adminstration to patients….
The drug discovery process: General principles and some case histories
Chapter 4 The drug discovery process General principles and some case histories H P. Rang, R G. Hill Introduction The creation of a new drug can be broadly divided into…
