Introduction
Introduction This section covers many of the functions necessary for a pharmaceutical company to discover, develop, and market drugs and other products. Although they cover a wide spectrum of activities,…
Organizational and Staffing Issues Regarding the Medical-Marketing Interface
Organizational and Staffing Issues Regarding the Medical-Marketing Interface Pareto’s Law (the 20/80 rule) = 20% of events yield 80% of results 20% of your customers produce 80% of sales 20%…
Overview of Marketing Activities and Issues
Overview of Marketing Activities and Issues All who drink of this remedy recover in a short time, except those whom it does not help, who all die. Therefore it is…
Switching Prescription Drugs to Over-the-counter Status
Switching Prescription Drugs to Over-the-counter Status Quantitative changes suddenly become qualitative changes. From all of Marxism, which I once thought attractive enough, I find only this dictum remaining in the…
Marketing Needs, Wants, and Issues in Developing Drugs
Marketing Needs, Wants, and Issues in Developing Drugs Market competition is the only form of organization which can afford a large measure of freedom to the individual. –Frank Hyneman Knight….
Corporate Issues Regarding the Medical-Marketing Interface
Corporate Issues Regarding the Medical-Marketing Interface To found a great empire for the sole purpose of raising up a people of customers, may at first sight appear a project fit…
Regulatory Applications for Marketing Approval and Global Interactions with Regulators
Regulatory Applications for Marketing Approval and Global Interactions with Regulators Don’t be pushed by your problems, be led by your dreams. –Anonymous The processes and procedures for applying for regulatory…
Introduction
Introduction The fact is, everyone is in sales. Whatever area you work in, you do have clients and you do need to sell. –Jay Abraham No matter what your product…
Regulatory Strategies in Real-life Product Development
Regulatory Strategies in Real-life Product Development Statistical significance does not always mean clinical significance; clinical significance does not always mean significance for medical practice. –Bert Spilker One of the tests…
Food and Drug Administration Advisory Committee Meetings
Food and Drug Administration Advisory Committee Meetings To be sure, it is not the fruits of scientific research that elevate a man and enrich his nature, but the urge to…
