Virtual Drug Development



Virtual Drug Development






In the most spectacular example ever of the potential economic consequences of a careful examination of pharmacokinetics and pharmacodynamics, nifedipine XL converted a side effect-plagued immediate-release drug into the most successful cardiovascular drug product of all times. The key, and unexpected, pharmacokinetic-pharmacodynamic observation that the tachycardia side effect was exquisitely input-rate dependent, was made in just six carefully studied subjects.

–Lewis Sheiner. From Clinical Pharmacology and Therapeutics (1997, Vol. 61, p. 289).

This chapter explores several topics relating to virtual drug development: first, various principles associated with the concept; second, various models and structures of a virtual company; third, lessons for large pharmaceutical companies that the concept of virtual drug development has to offer; and lastly, the international models that a virtual pharmaceutical company may consider as it expands its activities into foreign markets.


DEFINITIONS AND PRINCIPLES OF A VIRTUAL ORGANIZATION


Definitions of a Virtual Organization

The literature contains a number of different definitions for virtual drug development. Most people understand (correctly) that “virtual” means that a majority (or all) of the activities of drug development are not performed by the company that is controlling the development and presumably owns the rights to the drug or at least to the work being conducted. The spectrum of work that is contracted out to organizations or consultants varies from parts of a few or many functions of a drug’s development (e.g., toxicology, patents, manufacturing, clinical) to all of several functions to the entire development effort. Many pharmaceutical companies could claim to outsource half or more of several functions and, therefore, are virtual companies according to the definition of outsourcing half or more of their development work, whereas in the other extreme, a single person could serve as a virtual company farming out over 99% of the work involved. Most discussions cover the middle ground where a large percentage (e.g., 60% to 90%) of the development effort is contracted out.


Advantages of Using a Virtual Approach to Drug Development

Advantages of a virtual approach include the following:



  • The organization’s overhead costs may be minimized and kept under better control.



  • The infrastructure, in terms of staff and facilities, may be kept small—or at least smaller than would otherwise apply.


  • The most experienced and best consultants available may be hired to help with a drug’s development.


  • A surplus in pharmaceutical manufacturing capacity exists in most developed countries, and competitive costs for Good Manufacturing Practices preparation of drug are generally obtained.


  • Novel organizational structures may be used to improve efficiency.


  • A team approach and positive morale among staff may be easier to engender.


  • Partial ownership of the company by staff may improve dedication and productivity.


  • Priorities on all drugs in development are kept high for reasons discussed in the following text.


  • Virtual companies tend to be small, and information flows more easily among members of a small group. A small group has fewer physical and psychological barriers to hinder communications.

Priorities are kept high in virtual companies because they are only needed if two or more drug projects compete for the same resources, such as head count. Priorities are not an issue if the company has enough money and its projects do not need to compete for staff or other internal resources. In a virtual organization (i.e., one that contracts out most of its drug development activities), there should be little competition for internal head count to work on each project. As long as the company has enough money to operate and fully support its development activities, the project leaders may go to outside groups to conduct the work, and the company’s priorities on all of its development projects (as well as its productivity) may be maintained at a high level. Of course, the sponsor is always responsible for the quality of work performed by its vendors, and the sponsor has an obligation to monitor the vendor to ensure it is performing its roles correctly.


Disadvantages of Using a Virtual Approach to Drug Development

Numerous trade-offs must be considered when determining to what degree a company wishes to use virtual (i.e., contracting-out) techniques. For example, a company that increases contracting-out activities may compromise or even lose its ability to move quickly to handle questions, issues, problems, or crises. There may not be enough experience and talent in the company to contract work out successfully (i.e., to develop the most appropriate strategies and plans, coordinate the outsourcing, monitor what is going on at the vendors, and make decisions rapidly and correctly), and the company may lose its ability to control vital aspects of a drug’s development. Those managing the external vendors must have sufficient experience to determine that the work is being done correctly and is adhering to high-quality standards. For example, if the manager at the sponsor was to monitor the work of a vendor on a toxicology study, he or she could be taken advantage of. Therefore, hiring a toxicology consultant who could oversee the work on behalf of the sponsor would be an appropriate step to take at this point. Another disadvantage of the virtual approach is that the company may not be able to establish sufficient interactions (i.e., communications) among external team members who must work as a team, although they are in different companies. This means that the external project team may not have the ability to discuss issues, to brainstorm as a group, or to interact directly, although ad hoc meetings are possible, particularly by having telephone conference calls or video conferencing.


Identifying Which Functions Should Be Conducted In-house

Companies are always trying to achieve the right balance in deciding which activities to conduct themselves and which to have done outside the company. The irony is that the perfect balance will continually change as the size and the life cycle of the company/product change (i.e., you may not need internal market research when you have no marketed products, but just prior to launch and in the early launch years, you may need it; once the product is well established and the market is somewhat stagnant, you may once again not need it). Therefore, growth and success (or failure) force every company to re-evaluate this question on a periodic basis. The best answer to the question depends primarily on the experience and expertise of in-house employees. Nonetheless, there are a few core functions that almost all virtual companies of about five or more people would probably want to retain in-house. These include:



  • Overall corporate management of the company with a board of directors to help define the vision and mission of the organization plus strategic objectives and goals


  • An advisory board of outside experts to help evaluate development projects, establish priorities, provide names of possible investigators, and provide credibility to the financial community and investors


  • Financial management of the company’s resources, if not the more routine bookkeeping (includes governance and corporate oversight). Very small companies sometimes outsource this area until their resources allow them to bring it in-house.


  • Project management with someone experienced in how to organize and manage a complex project. Alternatively, a more junior level individual can be hired to manage a project, particularly for a small company, assuming that he or she can interact with outside experts and consultants who provide more senior level strategic and tactical directions and advice. Note that these comments may refer to simply clinical project management or to an entire project’s management.


  • An assistant who can contact people on behalf of the company and may or may not function as a secretary

While it is possible that some or even all of these core functions may not be handled in-house, one would seriously question a company that had its overall management handled entirely by outside experts or by people who were not working full time for the organization. Even in those cases where major decisions of management and strategic direction are made by external people, these decisions must be approved and ratified by one or more people who are internal to the company. Depending on the nature of the business, the staff available, and the specific situation, there are likely to be other functions or activities that a specific company would not want delegated to outside individuals or groups. An overall principle is that having fewer people of more experience and talent is far better than having a larger group of less experienced
professionals. The choices of which functions must be in-house must depend on the few people who are in charge of the company and the company’s product/technology rather than any strict diagnostics.

To decide if any given function should be kept (or built) within a company, it is important to ask the management group the following questions:



  • Where does the function fit into the company’s short-term (i.e., up to 18 months) strategy?


  • Where does the function fit into the company’s intermediate (i.e., 18 to 36 months) and long-term (i.e., over five years) strategies? A function that is not likely to be essential to have in-house for the next two to three years should be strongly considered for outsourcing.


  • What is the availability of external sources to supply the function? What is the quality and cost of the services, and how likely is it that appropriate people or groups will be found without compromising the company’s standards and specifications?


  • Will the function be needed on a continual basis, and will the expected use increase? If not, this is another reason to outsource the activity.

This exercise or a similar one should be conducted on an annual basis to review decisions about which functions to maintain in-house and which to outsource. The functions that are often contracted to external contractors and consultants include some or all of those listed in Table 54.1.

Another way to balance the amount of work that can be done inside versus outside the company relates to the number of professional employees (apart from financial or administrative staff) that the senior member (e.g., Chief Executive Officer or president) is able to efficiently direct himself or herself. These employees may be project managers or matrix staff. Most presidents or Chief Executive Officers are able to direct between five and eight people, but some like to have up to 25 people reporting directly to them or as few as two to four people. This depends primarily on their managerial style and approach. The correct answer is totally dependent on how well the manager handles these interactions and the work/progress of the company.








Table 54.1 Selected functions that may be contracted to external groups in whole or in parta


















































1.


Manufacturing


2.


Legal


3.


Regulatory affairs


4.


Clinical


5.


Marketing


6.


Quality assurance


7.


Professional medical services


8.


Information services


9.


Sales


10.


Distribution


11.


Patents


12.


Licensing


13.


Toxicology


14.


Report writing


15.


Statistical services


a Each of these areas is generally subdivided into several or many components (e.g., see Table 54.3 for an example). Any or all of the subcomponents may be contracted out.


There are numerous types of relationships or partnerships between companies involved in drug development. These include partnerships, joint ventures, collaborations, alliances, preferred providers, and so forth (Table 54.2). These relationships are not examples of a virtual company or virtual drug development, although a group formed by two collaborating companies may use virtual techniques or even establish a virtual company to manage one or more of their drugs’ development. The collaboration of two companies, each with an equity position in a product being developed, is not an example of virtual development and is not discussed further. Other common relationships that companies forge with external groups are listed in Table 54.2.








Table 54.2 Selected types of pharmaceutical company relationships



















































































A.


Two companies working together



1.


Joint ventures



2.


Codevelopment



3.


Comarketing



4.


Copromotion


B.


Between companies



1.


License in or license out



2.


Sublicense



3.


Manufacturing agreement (e.g., in case of a tornado, fire, or other catastrophe)



4.


Contract research organization agreement on a specific study



5.


Preferred provider agreement



6.


Distribution agreement



7.


Marketing agreement


C.


With academicians or academic institution



1.


Research agreement (e.g., screening, formulation, analysis, basic science)



2.


Conducting a specific preclinical study (e.g., toxicology, mechanism of action, pharmacology, microbiology, or other biological or technical study)



3.


Clinical trial


D.


With consultants or a consulting firm



1.


Retainer agreement



2.


Project-specific agreement



3.


Per-hour or per-day agreement




ORGANIZATIONAL STRUCTURE OF A VIRTUAL PHARMACEUTICAL DEVELOPMENT COMPANY

An appropriate model to visualize the virtual company is shown in Figs. 54.1 and 54.2. Figure 54.1 illustrates that the “core person” (e.g., Project Manager) is surrounded by an internal team that provides many of the services required. In many cases, several of the internal functions are also done externally, particularly the manufacturing. These services may include any of those listed in Table 54.1 (e.g., clinical services, quality assurance). The same core person also has an external group of contractors and consultants (Fig. 54.2). These external groups are responsible for over 50% of development, which is the reason the company is be said to be virtual. In some virtual organizations, project management operates as the primary line function, and the Project Manager is the core person on a particular project (i.e., a drug in development). Traditional line functions (i.e., regulatory affairs, market research, manufacturing services, technical development) often operate as service functions within many virtual companies.

The “core person” in Figs. 54.1 and 54.2 may handle one, two, or more individual drug development projects simultaneously. The more projects this person handles simultaneously, the more he or she acts as a coordinator and the fewer development activities he or she can handle him- or herself. Some virtual companies divide project management roles between two or even more people.

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Oct 2, 2016 | Posted by in GENERAL SURGERY | Comments Off on Virtual Drug Development

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