CHAPTER 5 Invariably Variables
TYPES OF VARIABLES
Another example is the declared major in a sample of college students. This variable cannot be measured numerically but, for statistical purposes, a 1 can be assigned for Psychology, a 2 for History, a 3 for Biology, and so forth. Note that in these examples the number assigned to the variable does not represent a true numerical value. These types of variables are called categorical variables. Numbers are assigned to the subsets within the category so that a computer can perform calculations to analyze the data. These types of variables have a category key to decipher what the numerical values mean.
SCALES OF MEASUREMENT
Nominal scale. This is not really a scale at all; it is a labeling system. Categorical variables such as gender and college major are measured like this. Even though numbers are assigned to the categories, they do not have a true numerical value. They are more like the numbers on football jerseys that designate the different members of a team, without quantitative value.
Ordinal scale. In this scale, a value is given to the variable based on its place along some continuum. The relative place of the variable has some numeric meaning. For instance, we may want to measure the place of the runners in a race as they cross the finish line. First- and second-place runners may wind up being closer together than the second- and third-place runners, but this kind of scale pays attention to rank only. Using this scale, the difference between first and second place is the same as between second and third. Quality of life issues are often measured on ordinal scales. Consider a scale that measures overall contentment with regard to medical conditions, with 1 being lowest and 100 being highest. In a population of people who have undergone amputation, a subject who reports a quality of life of 95 has a higher contentment rating than someone who reports 85, who in turn is more content than someone reporting 75. However, in the scale that measures contentment we cannot say that the difference of 10 between the three individuals is equivalent.
Interval scale. This scale is used to measure continuous variables that have legitimate mathematical values. The difference between two consecutive values is consistent along any point of the scale. Many variables can be measured this way. For example, the variable yearly income is used to measure buying power. Someone who makes $60,000 per year has twice as much buying power as someone who makes $30,000 and half as much buying power as those who make $120,000 per year.

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